10 years of attracting attention
It started quite a riot, when the first pink bales showed up in fields 2014. It was so different from the colours people were used to see, that some farmers even received snappy comments or were being laughed at.
But one thing the bales did for sure right from the start: Attract attention wherever they showed up.
10 years of raising awareness
And this was exactly what the brightly coloured bales were supposed to do: Attracting attention with the aim to raise awareness for breast cancer.
Making people look and wonder made them eventually find out about the background and deal with the topic.
What started in the rural areas of New Zealand...
The initial idea about the pink bale wrap was hatched by our partner in New Zealand. As targeting rural areas of the country by conventional campaigns is very difficult, they were looking for a different, but effective way, to raise awareness for breast cancer and preventive checkups.
...led to partnerships with charity organisations all over the world
The campaign was so well received that that we decided to expand the pink campaign to Austria, France, Germany, Ireland, Sweden, Switzerland and the UK in the following year.
Inspired by the overwhelming global response to our pink campaign, 2016 we introduced a blue stretch film to promote awareness and research for prostate cancer. In 2018, we expanded our efforts by adding a yellow bale wrap film aimed at supporting childhood cancer organizations and raising awareness.
What makes our colourful bale wrap even more special is our commitment to charity: with every reel sold, we donate to a local organization dedicated to cancer awareness or research.
Do you want to learn more about our Tenospin plus Charity Edition?
1.7 Million Euro donated and counting
We have partnered with many charity organisations worldwide. Until now we can look back on 1.7 Million Euro that have been donated to them.
At the same time this means, that until now more than 13 million bales have been wrapped in pink, blue and yellow – each of them creating awareness!
Let's go for the next 10 years!
We take great pride in the high level of commitment that farmers showed in so many countries! Now, a whole decade after the first colourful bales were wrapped, they can now be seen in fields across Algeria, Australia, Austria, Belgium, Canada, Chile, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Iceland, Ireland, Latvia, Lithuania, the Netherlands, New Zealand, Norway, Poland, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.
We want to say “THANK YOU!” to every farmer and contractor who has supported the campaign throughout the last years! None of this would have been possible without you.
